With close to a decade in the industry, she has worked almost every angle of an event: from the agency side, to artist booking, further to brand expansion project management, coordinating cross-functional teams (production, operations, communications and the artistic department) and developing a truly 360º view of how events work when they work best. Her path began 10 years ago organising the MITA Agency showcase during Sónar week; she then left textile design to study and focus on cultural event production, first working as an agent at several agencies and later moving to the promoter side, building her experience step by step with leading brands and artists up to today.